Why 10 slides, 5 minute pitches and one pagers really matter

Fred Wilson wrote a good post recently on the optimal size for a slide deck. His thesis was skip the slide deck and do a great demo.  I believe in demos, mockups, product samples or any other devices entrepreneurs use to enable investors to understand what you are selling. The more actual the product is, the easier to get people (including investors) excited.  But, this post is NOT about the optimal slide count or pitch length for investors. Rather, it is about building a successful business.  Wooing investors is great, but ultimately selling a lot of product to customers is what makes a business succeed. The 10 or 6 or 3 slide deck (as opposed to a 30 slide deck) is important because it forces entrepreneurs to think concretely about their business.  Early stage business is about efficiency. Doing the few things (maybe one) really well and delighting your customers with the things you do.  The 5-minute pitch or 10-slide … Continue reading →