5 questions every startup needs to answer

Before I start laying out my vital five questions, I have a couple of disclosures. These questions although straight forward are not fully answered in many of the businesses that I am working with including BPG Motors where I am the CEO. So, if you have already nailed the answers to these questions in the early stage of your business, congratulations. If you are like the rest of us, and you still have work to do before you have a winning strategy for your business, keep working it. These are fundamental questions if you are trying to launch a successful business of any scale. I try to use examples from companies I have engaged with. In order to not disparage the companies in a public forum, I do not reveal their names. The CEOs and founders of these companies should not take my comments personally; they are just one man’s opinion. Since these folks were crazy enough to launch a … Continue reading →